Strategies Fur Innovators : Hhl Open School Case Book. Cet article n’est pas disponible.
Langue : anglais
Edité par Gabler Verlag, 2008
- Livre broché
- Occasion

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A propos de cet article
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- Titre
- Strategies Fur Innovators : Hhl Open School Case Book
- Auteur
- Möslein, Kathrin M.; Matthaei, Emilio
- Éditeur
- Gabler Verlag
- Année de publication
- 2008
- État de l'article
- As New
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 3834907618
- ISBN à 13 chiffres
- 9783834907615
'Strategies for Innovators' is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. For students it offers insight in challenging management practices, for managers in small and medium-sized firms it provides a consistent strategic understanding for the day-to-day handling of innovation at hand.
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À propos de l’auteur
Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
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