Strategies For e-Business: Creating Value Through Electronic And Mobile Commerce

Tawfik Jelassi; Albrecht Enders

ISBN 10: 0273688405 / ISBN 13: 9780273688402

Edité par Pearson College Div, 2004

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0273688405I3N00

Synopsis :

"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research." "Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond. Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany

Quatrième de couverture:

Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the �??dot.bomb�?? disasters?

This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.

Ideal for MBA students, upper-level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.

The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.

"Strategies for e-Business is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This highly readable book is clearly the culmination of years where Jelassi, in particular, has remained at the forefront of making e-business particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research."
Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne

"This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world."
Philipp Justus, Managing Director, eBay Germany

"I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare."
Neil Pollock, Lecturer in e-Business, Management School and Economics, The University of Edinburgh

The practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies.
Haider Rashid, Chief Information Officer, ABB Group

Tawfik Jelassi

is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France
Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany

Détails bibliographiques

Titre : Strategies For e-Business: Creating Value ...
Éditeur : Pearson College Div
Date d'édition : 2004
Reliure : Hardcover
Etat : Good
Etat de la jaquette : No Jacket