Strategy and Tactics of Pricing A Guide to Profitable Decision Making

Nagle, Thomas T.; Holden, Reed K.

ISBN 10: 0136693768 / ISBN 13: 9780136693765

Edité par Pearson P T R, 1994

A propos de cet article

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Détails bibliographiques

• Titre: Strategy and Tactics of Pricing A Guide to Profitable Decision Making
• Éditeur: Pearson P T R
• Date de parution: 1994
• Langue: anglais
• ISBN à 10 chiffres: 0136693768
• ISBN à 13 chiffres: 9780136693765
• Reliure: hardcover
• Édition: 2ème Édition
• État de l'article: Very Good

A propos de ce titre

Synopsis

Book by Nagle Thomas T Holden Reed K

Quatrième de couverture

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group