Successful Marketing in a Week (Successful Business in a Week)

Eric-davies-barry-davies-eric

ISBN 10: 0340555394 / ISBN 13: 9780340555392

Edité par Hodder Arnold H&S, 1992

A propos de cet article

N° de réf. du vendeur U9780340555392

Détails bibliographiques

• Titre: Successful Marketing in a Week (Successful Business in a Week)
• Éditeur: Hodder Arnold H&S
• Date de parution: 1992
• Langue: anglais
• ISBN à 10 chiffres: 0340555394
• ISBN à 13 chiffres: 9780340555392
• Reliure: Couverture souple
• Édition: 1696602309.
• État de l'article: Very Good
• État de la jaquette: 44894178
• Signé: 10/6/2023 2:25:09 PM
• Catalogues du vendeur:
  • 1
  • 9780340555392
  • U

A propos de ce titre

Synopsis

This book is designed as a practical guide to marketing skills. Aimed at junior and middle managers, it explains why marketing is necessary, and how a successful marketing plan can be devised and implemented. It introduces the rudiments of marketing strategy and shows how a good marketing plan is essential for a profitable organization. Using practical examples and lists, it explains how and why to adopt a marketing orientation. There is also advice on marketing research and the matching of the product to the customer's ideas. Eric Davies is Managing Partner of SRD Consultants.