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D�tails bibliographiques

Titre: Successful Marketing in a week, 2nd edn (IAW)
�diteur: Hodder and Stoughton
Date de parution: 1998
Langue: anglais
ISBN � 10 chiffres: 034070537X
ISBN � 13 chiffres: 9780340705377
Reliure: Paperback
�dition: 2�me �dition
�tat de l'article: Used; Good

A propos de ce titre

Synopsis

This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.

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