The Survey Research Handbook : Guidelines and Strategies for Conducting a Survey

Settle, Robert B., Alreck, Pamela L.

ISBN 10: 0786303581 / ISBN 13: 9780786303588

Edité par McGraw-Hill Companies, The, 1994

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 5425995-6

Synopsis :

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of the "Survey Research Handbook" provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Présentation de l'éditeur: The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Détails bibliographiques

Titre : The Survey Research Handbook : Guidelines ...
Éditeur : McGraw-Hill Companies, The
Date d'édition : 1994
Reliure : Couverture rigide
Etat : Very Good
Edition : 2ème Édition