The Survey Research Handbook

Pamela Alreck; Robert Settle

ISBN 10: 0786303581 / ISBN 13: 9780786303588

Edité par McGraw-Hill, 1994

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0786303581I3N00

Synopsis :

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of the "Survey Research Handbook" provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Présentation de l'éditeur: The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Détails bibliographiques

Titre : The Survey Research Handbook
Éditeur : McGraw-Hill
Date d'édition : 1994
Reliure : Hardcover
Etat : Good
Etat de la jaquette : No Jacket
Edition : 2ème Édition