Survey Research Handbook (Paperback)

Alreck, Pamela; Settle, Robert

ISBN 10: 0256103216 / ISBN 13: 9780256103212

Edité par McGraw-Hill/Irwin (edition 2), 1994

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0256103216-11-1

Synopsis :

A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and

Présentation de l'éditeur: The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Détails bibliographiques

Titre : Survey Research Handbook (Paperback)
Éditeur : McGraw-Hill/Irwin (edition 2)
Date d'édition : 1994
Reliure : Paperback
Etat : Very Good
Edition : 2.