Survey Research Handbook

Settle, Robert B., Alreck, Pamela L.

ISBN 10: 0256103216 / ISBN 13: 9780256103212

Edité par McGraw-Hill Education, 1994

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 3160516-75

Synopsis :

A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and

Présentation de l'éditeur: The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Détails bibliographiques

Titre : Survey Research Handbook
Éditeur : McGraw-Hill Education
Date d'édition : 1994
Reliure : Couverture souple
Etat : Good
Edition : 2nd Edition.