The Survey Research Handbook, Third Edition
Pamela L. Alreck; Robert B. Settle
ISBN 10: 0072945486 ISBN 13: 9780072945485
Edité par McGraw-Hill Education, 2003
Ancien(s) ou d'occasion
Paperback
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ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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A propos de cet article
Description :
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0072945486I4N00
Synopsis :
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
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Détails bibliographiques
Titre : The Survey Research Handbook, Third Edition
Éditeur : McGraw-Hill Education
Date d'édition : 2003
Reliure : Paperback
Etat : Very Good
Etat de la jaquette : No Jacket
Edition : 3ème Édition