Sustainable Customer Experience Design (Hardcover)

Langue : anglais

Edité par Taylor & Francis Ltd, London, 2026

1032964359 / 9781032964355

Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail

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Hardcover. Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also explores current and future developments in these industries and wider society, with an emphasis on the potential contribution of events, tourism and hospitality to sustainable development. The book offers an innovative approach to successfully co-create experiences for (potential) customers based on combining insights and methods from the world of design and the social sciences. Moreover, it demonstrates how the experience economy and sustainable development both reinforce one another and create challenges that organisations and professionals can address through this approach. This second edition has been updated to include: An increased focus on sustainability, including social aspects of sustainable development.Greater emphasis on the importance of evaluation and iteration in designing and staging experiences, as well as the added value of digital and hybrid touchpoints and experiences in relation to customer journey design.Templates, tools and practical examples throughout to support learning and application in challenge-based education.New international case studies by leading authors in the field of experiences and sustainability.New online resources, including facilitation guidelines, templates and canvases such as the Experience Purpose Canvas, as well as weblinks related to tools, methods and exercises described within the book. Combining design science, social science and a responsible marketing perspective into one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of events, tourism and hospitality management, as well as related fields. Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

N° de réf. du vendeur 9781032964355

Titre
Sustainable Customer Experience Design (Hardcover)
Auteur
Bert Smit
Éditeur
Taylor & Francis Ltd, London
Année de publication
2026
État de l'article
new
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
1032964359
ISBN à 13 chiffres
9781032964355
Édition
2ème Édition

Grand Eagle Retail

Bensenville, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 12 octobre 2005

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article6 à 14 jours ouvrés6 à 16 jours ouvrés
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