A must read for anyone serious about the positive power of persuasion, from a leading behavioral change expert. The ability to sway others gives people the power to set new realities into motion. Yet most people could use some work on their communication behaviors in order to increase their long-term ability to influence the people around them. Swayed helps decode the intricate system of influence that relies on mutual attention and understanding. Using her proven methodology as well as real examples and practices readers can put to immediate use, Christina Harbridge provides a detailed set of actions that teaches us to communicate so people really hear us. Swayed instructs us to both understand natural human tendencies around communication and to use new habits to communicate in ways that will bring us closer to our desired outcomes in business and in life. With the Swayed model readers will learn to avoid being pulled into old, reflexive communication habits such as speaking in sweeping statements and using meaningless buzzwords, or emphasizing being right over being understood.

� propos de l?auteur

Christina Harbridge is the Founder and CEO of Allegory Inc., a San Francisco-based behavioral change company focused on helping individuals--such as politicians, CEOS, TED speakers--and corporate teams dramatically increase their influence and leadership effectiveness. Early in her career, Christina Harbridge founded a debt collection company based on one key and unusual principle: The Human Relationship is the True Currency. Her collectors focused on creating an empathetic relationship with debtors rather than on demands for payment. This unusual approach resulted in three times the industry average in successful results for her collectors. For four years in a row, her company made the Top 100 Fastest-Growing Businesses in the Bay Area list.

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