The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In for Your Organization

Ordioni, Jody

ISBN 10: 0998727814 / ISBN 13: 9780998727813

Edité par LID Publishing, 2017

N° de réf. du vendeur 0998727814-3-24534544

Synopsis :

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

À propos de l?auteur: In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

Détails bibliographiques

Titre : The Talent Brand: The Complete Guide to ...
Éditeur : LID Publishing
Date d'édition : 2017
Reliure : Hardcover
Etat : Good