Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don'ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting their new business. The book is organized in such a way that the reader can quickly find a topic and get the information they need to set up their own online business.

� propos de l?auteur

Frank Fiore is an e-business expert and consultant, and author of e-business books entitled The Complete Idiot�s Guide to Starting an Online Business, e-Marketing Strategies, and Successful Affiliate Marketing for Merchants, all published by Macmillan/Que, and Dr. Livingston�s Online Shopping Safari Guidebook, published by Maximum Press. He has been involved with e-business from its inception on the Net and with his experience as an e-business expert and direct marketer of products, he knows e-business from both sides of the transaction. He is currently the Official Online Shopping Guide for About and has been interviewed for numerous TV and radio talk shows and print media on the subject of e-Business and online shopping.

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Description de la librairie

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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