Technology and Consumption: Understanding Consumer Choices and Behaviors (International Series on Consumer Science)

Dholakia, Ruby Roy

ISBN 10: 148999467X / ISBN 13: 9781489994677

Edité par Springer, 2014

In. N° de réf. du vendeur ria9781489994677_new

Synopsis :

Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies.

In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Présentation de l'éditeur: Opening with a historical view of consumer behavior and technology, this book examines household technologies and consumption experiences including shopping choices, entertainment outlets and availability, communications technologies and working at home.

Détails bibliographiques

Titre : Technology and Consumption: Understanding ...
Éditeur : Springer
Date d'édition : 2014
Reliure : Couverture souple
Etat : New