Technology Management : Recognizing, evaluating and successfully using technologies

Gochermann, Josef

ISBN 10: 3658363541 / ISBN 13: 9783658363543

Edité par Springer 2022-10, 2022

A propos de cet article

N° de réf. du vendeur 6666-IUK-9783658363543

Détails bibliographiques

• Titre: Technology Management : Recognizing, evaluating and successfully using technologies
• Éditeur: Springer 2022-10
• Date de parution: 2022
• Langue: anglais
• ISBN à 10 chiffres: 3658363541
• ISBN à 13 chiffres: 9783658363543
• Reliure: PF
• État de l'article: New

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Synopsis

In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.

À propos de l?auteur

Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabrück University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.