Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods)

Lavrakas, Paul J.

ISBN 10: 0803953070 / ISBN 13: 9780803953079

Edité par SAGE Publications, Inc, 1993

In. N° de réf. du vendeur ria9780803953079_new

Synopsis :

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

À propos de l?auteur: Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Détails bibliographiques

Titre : Telephone Survey Methods: Sampling, ...
Éditeur : SAGE Publications, Inc
Date d'édition : 1993
Reliure : Couverture souple
Etat : New
Edition : 2ème Édition