Television Today and Tomorrow: It Won't Be What You Think

Langue : anglais

Edité par Oxford University Press, 1995

0195074874 / 9780195074871

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256 pages. In recent years, the media has been awash in exuberant tales of the arrival o f the information superhighway, when television will explode with exciting possi bilities, offering some 500 channels as well as a marriage of TV and computer th at will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by t his revolution in cable, computers, and fiber optics. But in Television Today an d Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast G roup--and David Fuchs--also a former top executive at CBS--tell a different stor y. They predict a bumpy road ahead for the information superhighway, and the maj or networks, they say, are abundantly healthy and will remain so well into the n ext century. The information superhighway, Jankowski and Fuchs admit, will drama tically increase the distribution channels, but it will have little impact on th e amount of programming created--and this may spell disaster. The authors show h ow the networks began as a way to provide programs to local stations (who could not afford to produce their own), who in turn provided the distribution that gav e networks access to mass audiences and ultimately large advertising dollars. Th ey then offer us an inside look at television production--showing us, for instan ce, a veteran scriptwriter putting together a breakfast table scene for Cloud Ni ne--to underscore how much effort goes into producing just two minutes of primet ime programming. They reveal that the present 20 channels require some 20,000 ho urs of programming each year, which is more than all the Broadway plays produced.…

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Titre
Television Today and Tomorrow: It Won't Be What You Think
Auteur
Gene F. Jankowski,David C. Fuchs
Éditeur
Oxford University Press
Année de publication
1995
État de l'article
Very Good
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
0195074874
ISBN à 13 chiffres
9780195074871
Dimensions
14.9cm x 2.2cm x 21.7cm
Catalogues du vendeur
Movies & TV

Book Express (NZ)

Shannon, Nouvelle-Zélande

Vendeur avec une évaluation de 3 étoiles

Vendeur AbeBooks depuis 10 février 2021

Frais d'expédition de Nouvelle-Zélande vers Etats-Unis

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