Titre: The Ten Principles Behind Great Customer Experiences
�diteur: FT Financial Times Publishing International, Pearson Education Limited
Date de parution: 2013
ISBN � 10 chiffres: 0273775081
ISBN � 13 chiffres: 9780273775089
Reliure: Paperback.
�tat de l'article: Good condition.
Type de livre: Libro

A propos de ce titre

Synopsis

Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

� propos de l?auteur

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

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