Titre: The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science, 68)
�diteur: Springer
Date de parution: 2004
Langue: anglais
ISBN � 10 chiffres: 1402077017
ISBN � 13 chiffres: 9781402077012
Reliure: hardcover
�tat de l'article: New
Poids: 47�onces

A propos de ce titre

Synopsis

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

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