Theory and Research in Mass Communication : Contexts and Consequences

Perry, David K.

ISBN 10: 080581924X / ISBN 13: 9780805819243

Edité par Taylor & Francis Group, 1995

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 38584988-75

Synopsis :

This book is a product of the cultural, economic, political, and social environments during the early and mid-1990s in the United States. Designed for media consumers as well as future practitioners, it illustrates the actual and potential social consequences of the media, and media theory and research. Today, some mass communication programs are offering advanced undergraduate classes in an effort to appeal to the widespread interest in mass communication issues among students in all majors. This text, with its emphasis on research concerning topics such as public opinion and the impact of media violence, is intended to fit in well with those efforts.

Présentation de l'éditeur: This book is a product of the cultural, economic, political, and social environments during the early and mid-1990s in the United States. Designed for media consumers as well as future practitioners, it illustrates the actual and potential social consequences of the media, and media theory and research. Today, some mass communication programs are offering advanced undergraduate classes in an effort to appeal to the widespread interest in mass communication issues among students in all majors. This text, with its emphasis on research concerning topics such as public opinion and the impact of media violence, is intended to fit in well with those efforts.

Détails bibliographiques

Titre : Theory and Research in Mass Communication : ...
Éditeur : Taylor & Francis Group
Date d'édition : 1995
Reliure : Couverture souple
Etat : Very Good