Think Like a Ux Researcher : How to Observe Users, Influence Design, and Shape Business Strategy

Travis, David; Hodgson, Philip

ISBN 10: 1032478489 / ISBN 13: 9781032478487

Edité par CRC Press, 2023

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N° de réf. du vendeur 45737362-n

Détails bibliographiques

• Titre: Think Like a Ux Researcher : How to Observe Users, Influence Design, and Shape Business Strategy
• Éditeur: CRC Press
• Date de parution: 2023
• Langue: anglais
• ISBN à 10 chiffres: 1032478489
• ISBN à 13 chiffres: 9781032478487
• Reliure: Couverture souple
• Édition: 2ème Édition
• État de l'article: New

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Synopsis

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

À propos de l?auteur

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on UX, and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a UX researcher for over 25 years. His UX work has influenced design for the US, European and Asian markets for products ranging from banking software to medical devices, store displays to product packaging and police radios to baby diapers. He has a PhD in Experimental Psychology.