Thinking Beyond Lean: How Multi Project Management is Transforming Product Development at Toyota and O

Cusumano, Michael A.,Kentaro, Nobeoka

ISBN 10: 0684849186 / ISBN 13: 9780684849188

Edité par Free Press, 1998

A propos de cet article

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Détails bibliographiques

• Titre: Thinking Beyond Lean: How Multi Project Management is Transforming Product Development at Toyota and O
• Éditeur: Free Press
• Date de parution: 1998
• Langue: anglais
• ISBN à 10 chiffres: 0684849186
• ISBN à 13 chiffres: 9780684849188
• Reliure: hardcover
• État de l'article: Very Good

A propos de ce titre

Synopsis

This text reveals how Toyota and other leading automobile makers achieve savings and growth by using shared technology and separate organizational capabilities across multiple projects. It explains how to manage product development by sharing key components and utilizing separate development teams.

Présentation de l'éditeur

Cusumano and Nobeoka the bestselling coauthors of MICROSOFT SECRETS, reveal how Toyota and other leading automobile makers achieve remarkable savings and growth by using shared technology and organisational capabilities across multiple projects.
THINKING BEYOND LEAN explains how to manage product development more strategically and efficiently, focusing on a concept the authors call "multi-project management". In contrast, most books on product development deal with how to manage products one at a time. The basic idea of multi-product management is to create new products that share key components but to utilise separate development teams that ensure each product will differ enough to attract different customers.
Taking up where THE MACHINE THAT CHANGED THE WORLD left off, THINKING BEYOND LEAN will change the way leaders do business now and in the future.