Third Generation R & D: Managing the Link to Corporate Strategy

Roussel, Philip A.,Saad, Kamal N.,Erickson, Tamara J.

ISBN 10: 0875842526 / ISBN 13: 9780875842523

Edité par Harvard Business Review Press, 1991

A propos de cet article

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Détails bibliographiques

• Titre: Third Generation R & D: Managing the Link to Corporate Strategy
• Éditeur: Harvard Business Review Press
• Date de parution: 1991
• Langue: anglais
• ISBN à 10 chiffres: 0875842526
• ISBN à 13 chiffres: 9780875842523
• Reliure: hardcover
• État de l'article: Very Good

A propos de ce titre

Synopsis

Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department's directions into the company's overall strategy. Annotation copyright