The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World

Karthik Nagendra

ISBN 10: 1649517785 / ISBN 13: 9781649517784

Edité par Harpercollins Publishers Okt 2020, 2020

A propos de cet article

Neuware.

N° de réf. du vendeur 9781649517784

Détails bibliographiques

• Titre: The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World
• Éditeur: Harpercollins Publishers Okt 2020
• Date de parution: 2020
• Langue: anglais
• ISBN à 10 chiffres: 1649517785
• ISBN à 13 chiffres: 9781649517784
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 226 L x 148 H x 11 P (en millimètres) 226 millimètres de largeur par 148 millimètres de hauteur par 11 millimètres de profondeur
• Poids: 194 grammes

A propos de ce titre

Synopsis

The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way.

– Marshall Goldsmith

- Thinkers 50 #1 Executive Coach and only

two-time #1 Leadership Thinker in the world.

Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not.

– Mukul Pandya

Senior fellow, AI for Business,

Wharton Customer Analytics/

Former Executive Director- Knowledge@Wharton

The Wharton School, University of Pennsylvania