Total Global Strategy : Managing for Worldwide Competitive Advantage

Yip, George S.

ISBN 10: 0131244884 / ISBN 13: 9780131244887

Edité par Pearson Education, Limited, 1994

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 16305288-75

Synopsis :

A comprehensive and thoroughly researched guide for the international student. Covers every aspect of global strategy and global integration. Provides a systematic framework for evaluating which elements of strategy to globalize, and by how much. Contains numerous examples, end-of-chapter questions.

Biographie de l'auteur:

George S. Yip is Professor of Strategic and International Management and the Andersen Research Fellow for the Network Economy at London Business School, and also Associate Dean and head of the Fulltime MBA Program. He was previously the Chair of Marketing and Strategy at Cambridge University and a Fellow of Magdalene College, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at the China-Europe International Business School. Georgetown University, Stanford Business School, and Templeton College, Oxford. He has won both teaching and research awards. He is a Fellow of the Academy of International Business, and Co-Chairman of Perseus Consulting, a firm that leverages a worldwide network of faculty experts. He also worked for ten years in management positions with major multinational companies and consulting firms. and now serves on a number of corporate boards.

He is Joint Managing Editor of Business Strategy Review, Associate Editor of Journal of International Business Studies, and serves on the editorial advisory boards of Asia Pacific Journal of Management, Journal of International Management, Journal of International Marketing, Long Range Planning and Marketing Management. He is the author of Barriers to Entry Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region and Strategies for Central and Eastern Europe; and of articles in the Columbia Journal of World Business, Harvard Business Review, Sloan Management Review, and Strategic Management Journal. He holds B.A. and M.A. degrees in economics from Cambridge University. a master's degree from the Cranfield School of Management, and an M.B.A. and doctorate from Harvard Business School.

Détails bibliographiques

Titre : Total Global Strategy : Managing for ...
Éditeur : Pearson Education, Limited
Date d'édition : 1994
Reliure : Couverture souple
Etat : Very Good
Edition : United States Ed.