Tough Tactics for Tough Times : How to Maintain Business Success in Difficult Economic Conditions

Kay, Frances, Forsyth, Patrick

ISBN 10: 0749455217 / ISBN 13: 9780749455217

Edité par Kogan Page, Limited, 2009

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 38635076-6

Synopsis :

In difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects. "Tough Tactics in Tough Times" will give you a head start in difficult circumstances. It sets out fifty practical ways to help your business and its financial situation, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximise business from your best customers, maintain an awareness of your products/services, focus promotional activity where it will do the most good and spot opportunities for new business. "Tough Tactics in Tough Times" will help you to take stock and act now. With a check-list to help you decide on the appropriate action, you will be able to formulate a crash programme of well selected measures that should assist your situation and help you to maintain business success.

À propos de l'auteur: Patrick Forsyth runs Touchstone Training & Consultancy based in the U.K. and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: Motivating your staff, Successful time management and How to write reports and proposals (also in this Kogan Page series). He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials. He has acted as a book reviewer for Amazon and The Good Book Guide, and also undertakes copywriting work, and the production of corporate publications, for clients in many industries.

Détails bibliographiques

Titre : Tough Tactics for Tough Times : How to ...
Éditeur : Kogan Page, Limited
Date d'édition : 2009
Reliure : Couverture souple
Etat : Very Good