Tourism : Principles, Practices and Philosophies

McIntosh, Robert W.; Goeldner, Charles R.

ISBN 10: 0471830380 / ISBN 13: 9780471830382

Edité par John Wiley & Sons Australia, Limited, Milton, QLD, Australia, 1986

A propos de cet article

Ex library copy - a little worn but no underlining or internal marks apart from library stickers etc - immediate 1st class despatch from the UK 6 days a week Size: 48mo - over 3" - 4" tall 0.0.

N° de réf. du vendeur 6814

Détails bibliographiques

• Titre: Tourism : Principles, Practices and Philosophies
• Éditeur: John Wiley & Sons Australia, Limited, Milton, QLD, Australia
• Date de parution: 1986
• ISBN à 10 chiffres: 0471830380
• ISBN à 13 chiffres: 9780471830382
• Reliure: Hard Cover
• État de l'article: Fair/Good
• État de la jaquette: No Jacket Issued

A propos de ce titre

Synopsis

This book explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. It is written in broad global terms, setting forth principles, practices and philosophies of tourism that have been found advantageous. Some of the topics included are introductory principles, study approaches, the importance of tourism, some tourism history and careers, the organization of tourism, travel motivations, elements of tourism demand and supply, economics, planning and development principles, marketing, research, deregulation, consumerism and some hypotheses for the future.

Quatrième de couverture

Updated and expanded for the twenty–first century, this classic text remains the #1 introduction to tourism principles and practices

Now in its ninth edition, Tourism provides a comprehensive introduction to the world′s most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by two internationally recognized experts, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism.

New material in this Ninth Edition includes:
∗ A look at the tourism industry in the twenty–first century
∗ Updated case problems
∗ A current list of Web sites at the end of each chapter
∗ A full–color insert of travel and tourism photographs

Completely revised and redesigned with a beautiful, new two–color interior, Tourism examines how different components of the industry work together to create a unified, successful travel experience. In six parts it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects.

Tourism: Principles, Practices, Philosophies, Ninth Edition is an invaluable book for students studying travel and tourism.