We interviewed 19 UX Titans: seasoned professionals from the industry, respected researchers from academia, or influential voices with large followings in the UX community. Each of them generously shared the insights, lessons, and hard-won advice they wish someone had told them when they were just starting out.

These conversations were systematically analyzed and synthesized into clear, actionable insights that go beyond individual experiences to reveal common patterns and shared truths.

What you’ll learn from the UX Titans:

What personal qualities help people thrive in UX?
How to find and grow the right UX team members?
How to strategically embed UX in an organization - and win support?
How to succeed in UX with different budgets?
How to measure UX in practical projects and show it's return of investment (ROI)?
Which mindset is needed to succeed in UX?
Which are the best UX methods - and which are overrated?
... and much more

This is not just another collection of UX tools. It’s a powerful synthesis of expert knowledge - from voices that played and shaped the UX field for years. Whether you’re just beginning your UX career or are already a seasoned UX professional yourself, this book will sharpen your perspective and help you build your team.

This book is for you if you want to:

Start your UX journey with real-world insights from proven experts
Lead, grow, or transform UX within your team or organization
Learn from professionals who influence how UX is experienced, practiced and taught

Get unique insights from the UX Titans - leaders from industry, academia, and the wider design community.

Start reading now and take your UX journey to the next level.

Featured UX Titans are: Bill Albert, Carmen Fehrenbach, Dominique Winter, Gabriela Gomes, Gert-Dieter Tuzar, Guido Meier-Arendt, Katja Busch, Kerstin Dyck, Kevin Liang, Lutz Krau�, Marc Hassenzahl, Matthias Schulz, Nis Boy Naeve, Oliver Kulpi, Sarah Diefenbach, Thomas V�hringer-Kuhnt, Tobias Oberpaul, Ulf Schubert, and Uwe Betzin

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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