Want to build a personally fulfilling law practice on your own terms? Ready to feel passionate about your career and your clients? Are you a marketer who wants to help your lawyers succeed? Want to increase associate retention and help your lawyers market more effectively? Get “the legal profession’s best associate-marketing book.” Ross Fishman, a lawyer and “the nation’s foremost expert on law firm marketing,” details the straightforward marketing and business-development tactics to accomplish your professional goals, one simple step at a time.
Tens of thousands of associates have used Fishman's renowned checklist in their successful quests to become rainmakers.
This expanded edition includes all the latest online tools, plus dozens of useful examples, stories, videos, and forms. It is the simplest, most-effective tool to ensure associates get on, and stay on, the fast track to professional success.
HERE’S WHAT LAWYERS AND MARKETERS ARE SAYING:
“This book is a must-read for all associates no matter their practice, firm, or stage of their career.”
Allan Slagel, Partner, Taft
“I have used Ross’s simple, practical checklist for many years with great success. We are buying 500 copies to give to our associates.”
Aleisha Gravit, Chief Marketing Officer, Akin Gump
Past President, Legal Marketing Association (LMA)
“Ross’s valuable checklist is immensely helpful. Numerous partners have commented that they wish they had this book when they were coming up the ranks.”
Jennifer Shankleton, Director of Marketing, Brouse McDowell
“Essential reading for every associate at any point in their career. This checklist holds all the secrets; it’s marketing nirvana!”
Nat Slavin, Principal, Wicker Park Group
Past President, LMA
“This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the steps to becomethe top-tier rainmaker in your firm. This should be a ‘best seller.’”
Ron Henry, Consultant, The Garver Group
Former President, Association of Legal Administrators (ALA)
"I have used Ross' highly practical framework in several firms and strongly recommend it. It helps demystify marketing and achieve success. I have seen it literally give hope to associates who thought developing a legal practice was beyond their ability."
Nathan Darling, Chief Marketing Officer, Beveridge and Diamond
Past President, LMA
“This checklist is an incredibly useful resource to help get associates on track towards career-long business-development habits.”
Bettina Rutherford, Business Development Manager, K&L Gates
DISCOUNTS FOR BULK ORDERS:
11-50 books are $19.95 each!
50+ print books are $14.95 each!
For BULK orders, email ross@fishmanmarketing.com
HUNDREDS OF LEADING FIRMS HAVE ORDERED THE “ULTIMATE CHECKLIST” FOR THEIR ASSOCIATES!
FIRMS LIKE: Akin Gump, Benesch, Drinker Biddle, Duane Morris, Fish & Richardson, Lathrop Gage, Sheppard Mullin, Stoel Rives, Stoll Keenon, Stroock, Taft, Vedder Price, and Vorys.
“Many people consider Ross to be the nation’s foremost expert on law firm marketing.” -Of Counsel
Ross Fishman is CEO of Fishman Marketing, specializing in strategy, branding, websites, and marketing training for law and professional-services firms. A former litigator, marketing director, and marketing partner, he has helped 200 firms worldwide dominate their markets and generate revenue. A Fellow of both the College of Law Practice Management and the Litigation Counsel of America, he is a 5x winner of LMA’s prestigious “Best in Show” honor. Ross received LMA’s first peer-selected “Lifetime Achievement” award (1998) and was the very first inductee into the LMA’s international “Hall of Fame.”
Honored as a 2016 Lawdragon 100 Leading Consultant, Ross has rebranded hundreds of law firms, and presented marketing training or CLE programs 300 times from Iceland to Istanbul. He has written 250 bylined articles and authors a popular blog at fishmanmarketing.com/blog. Connect at LinkedIn.com/in/rossfishman or @rossfishman.
