Understanding Media Economics

Gillian Doyle

46 évaluations par Goodreads

Langue : anglais

Edité par SAGE Publications Inc, United States, Thousand Oaks, 2013

1412930774 / 9781412930772

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Livre broché

Etat: Occasion - Assez bon

EUR 3,36

EUR 6,53 expédition 
Expédition depuis Royaume-Uni vers Etats-Unis

Quantité disponible : 1 disponible

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Kung, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR007304682

Titre
Understanding Media Economics
Auteur
Gillian Doyle
Éditeur
SAGE Publications Inc, United States, Thousand Oaks
Année de publication
2013
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1412930774
ISBN à 13 chiffres
9781412930772
Édition
2ème Édition
Poids de l'article
476 grammes
Dimensions
170.0 x 242.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,53EUR 13,99
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Description de la boutique

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

Spécialité

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Profil professionnel du vendeur

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Royaume-Uni BN12 4QY