Understanding Media

Marshall McLuhan

ISBN 10: 0451624963 / ISBN 13: 9780451624963

Edité par Signet, 1966

A propos de cet article

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.39. N° de réf. du vendeur G0451624963I4N00

Détails bibliographiques

Titre : Understanding Media

Éditeur : Signet

Date d'édition : 1966

Reliure : Unknown

Etat : Very Good

Etat de la jaquette : No Jacket

Edition : 2ème Édition

A propos de ce titre

Présentation de l'éditeur:

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.