Questo libro riflette sull'influenza esercitata dal concetto di vantaggio competitivo. Il vantaggio competitivo - cio� la capacit� di offrire all'acquirente prodotti a costi pi� bassi degli altri, o benefici unici che giustifichino un premium price - � particolarmente rilevante nel determinare il successo di un'impresa. In che modo essa raggiunge una leadership di costo? E come si differenzia dai concorrenti? Porter dimostra come le imprese possano creare e sostenere un vantaggio competitivo all'interno del proprio settore e come i manager possano valutare la posizione competitiva della propria impresa, realizzando le azioni capaci di migliorarla. Il libro illustra principi e strumenti volti alla creazione di un vantaggio competitivo nei costi o nella differenziazione, mostra come la scelta dell'ambito competitivo giochi un ruolo essenziale nella creazione del vantaggio competitivo, e introduce lo strumento fondamentale per chi opera scelte strategiche della catena del valore, che permette di analizzare le principali attivit� che un'impresa svolge per progettare, produrre, vendere e distribuire prodotti o servizi.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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