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D�tails bibliographiques

Titre: Viral Loop : The Power of Pass-It-On
�diteur: Hodder & Stoughton
Date de parution: 2010
Langue: anglais
ISBN � 10 chiffres: 0340918691
ISBN � 13 chiffres: 9780340918692
Reliure: Couverture souple
�tat de l'article: Very Good

A propos de ce titre

Synopsis

A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.

� propos de l?auteur

Adam Penenberg has written for Forbes, The New York Times, Fast Comapny, Slate, Wired, The Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film 'Shattered Glass'. A journalism professor at New York University, Penenberg is the assistant director of the Business and Economic Program. He lives in New York.

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