50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

Arthur Asa Berger

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Langue : anglais

Edité par Bloomsbury Publishing Plc, 2006

0742541088 / 9780742541085

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A propos de cet article

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

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Titre
50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Auteur
Arthur Asa Berger
Éditeur
Bloomsbury Publishing Plc
Année de publication
2006
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0742541088
ISBN à 13 chiffres
9780742541085

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,84
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