Web Analytics: An Hour a Day

Avinash Kaushik

ISBN 10: 0470130652 / ISBN 13: 9780470130650

Edité par Wiley, John & Sons, Incorporated, 2007

A propos de cet article

Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

N° de réf. du vendeur 10814236

Détails bibliographiques

• Titre: Web Analytics: An Hour a Day
• Éditeur: Wiley, John & Sons, Incorporated
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 0470130652
• ISBN à 13 chiffres: 9780470130650
• Reliure: paperback
• État de l'article: Very Good
• Poids: 26 onces

A propos de ce titre

Synopsis

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

À propos de l?auteur

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert. Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.