Web Commerce Technology Handbook (McGraw-Hill Series on Computer Communication)

Daniel Minoli; Emma Minoli

ISBN 10: 0070429782 / ISBN 13: 9780070429789

Edité par Computing McGraw-Hill, 1997

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0070429782I3N00

Synopsis :

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

À propos de l?auteur: Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.

Détails bibliographiques

Titre : Web Commerce Technology Handbook (...
Éditeur : Computing McGraw-Hill
Date d'édition : 1997
Reliure : Paperback
Etat : Good
Etat de la jaquette : No Jacket