Web Mining Applications in E-Commerce and E-Services

Wu Hui-Ju Ting I-Hsien

ISBN 10: 3642099866 / ISBN 13: 9783642099861

Edité par Springer, 2010

PRINT ON DEMAND pp. 192. N° de réf. du vendeur 182572220

Synopsis :

Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.

Présentation de l'éditeur:

This book offers new developments and high-quality studies into the area of web mining in E-commerce and E-service. It includes chapters on semantic web mining, web performance mining, web mining for social network analysis and for P2P services.

Détails bibliographiques

Titre : Web Mining Applications in E-Commerce and ...
Éditeur : Springer
Date d'édition : 2010
Reliure : Couverture souple
Etat : New