The So What Strategy Revised Edition: Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business

Langue : anglais

Edité par Michael Hanrahan Publishing, 2019

0648402568 / 9780648402565

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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So What? Where's this going? Why do I need to know this?These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?In this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1. Understand why mastering storylining is worth the investment.2. Learn how to use a storyline to identify and harness the 'So what'.3. Master the seven classic storyline patterns.4. Use storylines to shape the communication you share.5. Introduce storylining in your business.Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us.…

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Titre
The So What Strategy Revised Edition: Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business
Auteur
Davina Stanley
Éditeur
Michael Hanrahan Publishing
Année de publication
2019
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0648402568
ISBN à 13 chiffres
9780648402565

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,82
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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