Why They Buy: American Consumers Inside and Out

Robert B. Settle; Pamela L. Alreck

ISBN 10: 0471844578 / ISBN 13: 9780471844570

Edité par Wiley, 1986

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0471844578I3N10

Synopsis :

In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motivators and physical and psychological influences behind their buying habits. This book reveals how consumers learn about their options in the marketplace and develop attitudes toward products and brands, stores and services, and explores how social roles, demographics and life stages affect consumer behavior.

Détails bibliographiques

Titre : Why They Buy: American Consumers Inside and ...
Éditeur : Wiley
Date d'édition : 1986
Reliure : Hardcover
Etat : Good
Etat de la jaquette : No Jacket