Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

Barry J Nalebuff

306 évaluations par Goodreads

Langue : anglais

Edité par Harvard Business Review Press, 2003

1591391539 / 9781591391531

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

Robert F. Kennedy challenged us to "dream of things that never were and say, Why not? "Why Not?" is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No. Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea. Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.In the spirit of Edward de Bono's "Lateral Thinking", "Why Not?" will help you take the things we all see, every day, and think about them in a new way. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott? "Why Not?" will provoke you into finding new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them.…

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Titre
Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small
Auteur
Barry J Nalebuff
Éditeur
Harvard Business Review Press
Année de publication
2003
État de l'article
Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1591391539
ISBN à 13 chiffres
9781591391531

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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