For the Win, Revised and Updated Edition

Dan Hunter, Kevin Werbach

1 074 évaluations par Goodreads

Langue : anglais

Edité par Wharton Digital Press, US, 2020

1613631057 / 9781613631058

Vendeur : Rarewaves USA, HEBRON, KY, Etats-UnisRarewaves USA

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"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION."-Daniel H. Pink, Author, Drive Why can't life-and business-be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works-and what not to do. Discover the successes-and failures-of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

N° de réf. du vendeur LU-9781613631058

Titre
For the Win, Revised and Updated Edition
Auteur
Dan Hunter, Kevin Werbach
Éditeur
Wharton Digital Press, US
Année de publication
2020
État de l'article
New
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1613631057
ISBN à 13 chiffres
9781613631058
Édition
2ème Édition

Rarewaves USA

HEBRON, KY, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 10 juin 2025

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

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Rarewaves USA

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