The 1% Windfall: How Successful Companies Use Price to Profit and Grow â A Practical Pricing Strategy Framework

Mohammed, Rafi

ISBN 10: 0061684325 / ISBN 13: 9780061684326

Edité par Harper Business, 2010

Fast Free Shipping â Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! N° de réf. du vendeur GWV.0061684325.LN

Synopsis :

“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

This practical guide provides a complete business framework for profitable growth:

• Value-Based Pricing: Abandon arbitrary cost-plus methods and learn to set prices that capture the true value your products provide to every customer.
• The 1% Windfall: Discover the powerful connection between small price adjustments and massive gains in operating profit—and how a simple 1% increase can change everything.
• Offensive and Defensive Strategies: Prepare your business to thrive in any economic climate with specific pricing tactics for recession, inflation, and new competitive threats.
• Customer Segmentation: Implement powerful tactics like Versioning, Pick-a-Plan, and Differential Pricing to serve diverse customer segments and unlock new revenue streams.

À propos de l?auteur:

Rafi Mohammed has been working with pricing issues for the last twenty years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. Born in Milwaukee and raised in Cincinnati, he is the author of The Art of Pricing and an economics graduate of Boston University, the London School of Economics, and Cornell University, where he received his Ph.D.

Détails bibliographiques

Titre : The 1% Windfall: How Successful Companies ...
Éditeur : Harper Business
Date d'édition : 2010
Reliure : Couverture rigide
Etat : like_new