Winning Digital Customers: The Antidote to Irrelevance

THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.

"No matter how experienced you are, you will learn something important from this book!"

--SPRINT Chief Digital Officer, Rob Roy

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:

- Organizational resistance,

- Outdated technology,

- Inadequate funding,

- The wrong talent, and

- Lack of alignment on what the vision for the future should be.

All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.

Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG.As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.

In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:

- Maximize their competitiveness in the market,

- Identify the quick wins that will help them out of the gate, and

- Ultimately drive the transformation needed to bring their company into alignment with today's digital world.

As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.

In the book's Foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach:

"Howard Tiersky has been my secret weapon every place I've been because he is, I think, one of the brightest, most collaborative and best creative thinkers I've ever worked with. I'm happy that he's now writing it all down and that others can now know what up until now has been known only to his clients.

This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the 'real world, ' including both specific steps to follow and many anecdotes to put them in context.

You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you.

Even if you've already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building."

Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360°as "One of the Top 10 Digital Transformation Influencers That Will Change Your World."

He is the co-author of the bestselling book Impactful Online Meetings andis the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and Innovation Loft.

FROM helps companies grow revenue across digital channels and has created many award-winning web and mobile products for shopping, banking, travel, and entertainment.

Innovation Loft is NYC's most unique corporate workshop space that uses a proprietary methodology to bring teams together to maximize creativity and alignment.

Howard's dozens of Fortune 1000 clients have included Verizon, NBC, Nutrisystem, Viacom, Avis, Universal Studios, JPMC, NFL, and even digital leaders like Facebook, Spotify, and Amazon.

Prior to starting his own business twelve years ago, Howard spent over fifteen years with Capgemini, one of the world's leading consulting firms, where he was one of the founders of their global digital practice. Howard speaks regularly at major industry conferences, and has served on the faculty of the NYU Interactive Telecommunications Program. He is a frequent contributor to CIO Magazine.