Winning At New Products: Creating Value Through Innovation

Cooper, Robert G.

ISBN 10: 0465025781 / ISBN 13: 9780465025787

Edité par Basic Books, 2011

Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases. N° de réf. du vendeur EVV.0465025781.G

Synopsis :

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

À propos de l'auteur: Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Détails bibliographiques

Titre : Winning At New Products: Creating Value ...
Éditeur : Basic Books
Date d'édition : 2011
Reliure : Couverture souple
Etat : good
Edition : 4ème Édition