Titre: Winning with the P&G: 99 Principles and Practices of Procter & Gamble's Success
�diteur: Pocket
Date de parution: 1999
Langue: anglais
ISBN � 10 chiffres: 0671017403
ISBN � 13 chiffres: 9780671017408
Reliure: Paperback
�tat de l'article: Very Good

A propos de ce titre

Revue de presse

Charles Decker aujourd'hui consultant ind�pendant en marketing mais ancien Brand Manager chez Procter & Gamble, rapporte les principes de marketing les plus percutants de la c�l�brissime multinationale qui entre autres records pulv�rise celui des d�penses publicitaires. P & G a indiscutablement atteint le stade du mythe vivant, cela vaut bien quelques le�ons de marketing un tantinet nombrilistes... -- Id�es cl�s, par Business Digest

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