Women Entrepreneurs : Building Sustainable Business Models in Digital Spaces, Case Studies, and Experiences

This book describes the path of women entrepreneurs who manage sustainable enterprises and delves into the issues that women entrepreneurs encounter along with the steps they are taking to overcome these obstacles. It also addresses the scaffolding provided by liminal digital spaces to the sustainable business models run by women entrepreneurs, as well as how organizations can profit from utilizing digital spaces to improve their operations.

presents aspiring entrepreneurs, sustainable businesses, government stakeholders, and financial and funding prospects in Society 5.0. This book provides insights into prominent women entrepreneurs in the global economy and creates a bridge between innovation and liminal digital spaces. It offers real-life cases diving into the journey of entrepreneurs being job creators highlighting the urgent need for sustainable and innovative company practices and presents a comprehensive strategy for a circular economy.

Whether you are an entrepreneur, a policymaker, a researcher, or simply someone interested in the subject, this book offers an opportunity to understand and promote the growth and empowerment of women entrepreneurs in the digital age.

Tilottama Singh is a certified HR analyst from IIM and a proficient academic, researcher, and trainer with more than 14 years of experience in the field of human resources and work dynamics. She is presently the Head of the Department in the School of Management, Uttaranchal Institute of Management, Uttaranchal University, Dehradun. Her areas of expertise are human resources and strategy, and her teaching concentration includes human resources, strategy, and law. She started her career in the hotel industry with Leela Kempinski in the corporate head office in human resources and training. Later, she joined the education sector with the topmost universities IMS Unison Group and Amity University, the leading university in Pan Asia. She earned a master’s (with distinction) in Human Resources Management. Prior to that, she graduated in Economics (with honours) and Law (with distinction), with an added vocational course in mass communication and analytic certification from IIM. Having an enriched research portfolio with Scopus and international refereed journals, book chapters, and conference presentations, she has been awarded best presentation awards at international conferences such as IEOM, MIDAS, and others. She serves as a member of AIMA and acts to lead and liaise between the student community and industry delegates, with a keen interest in training and building sustainable models for business and society.

is an Associate Professor of Economics and International Business at Symbiosis Centre for Management Studies Noida, Symbiosis International Deemed University, Pune. She was a gold medalist in her master’s of economics with dual specializations at the master level, accompanied by an MBA in Human Resources and a dual specialization at the graduate level in economics and law. She earned a PhD in Management, where she has worked for almost six years in the area of diversity management. She has more than 20 years of experience in academics, along with authoring more than 50 research papers for publication in reputed national and international journals, accompanied by hundreds of papers for international and national conferences and symposiums. She has written more than 25 book chapters for leading publishers, and she has served as a member of the review committee for conferences and journals. She is currently a series editor for two different series for Taylor & Francis.

is an Assistant Professor in the Department of Management at Uttaranchal University. She earned a PhD in Management at Manav Rachna International University, Faridabad. She has embraced diverse management roles in various organizations, but presently she takes pride in imparting knowledge and guiding bright minds in entrepreneurship development and strategic management. Her teaching experience goes beyond the classroom as she has actively organized engaging events such as the Entrepreneurship Conclave, webinars, faculty development programs, and seminars. On the entrepreneurial front, by running a successful franchise, she wears the hat of a skilled businesswoman involved in every aspect of her business, from market research to digital marketing strategies. Her primary focus is on research centres around women entrepreneurship, strategy, international business, innovation, and cross-cultural studies.

) and received relevant grants for her studies (e.g., Academy of Management Best Paper, 2009 and 2015; the Carolyn Dexter Award, 2015; IFERA and STEP best papers on a conference theme, 2019; and selected paper SIMA-Sinergie Conference, 2021). Her main research focuses on strategy, organizational goals, and goal-driven behaviours in family firms, including entrepreneurship, marketing, innovation, and growth.