Wonderful World of Cooking ? Volume 2 Italian Recipes [Mid-Century Promotional Cookbook ? Coupon Edition]

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Vendeur : Blind-Horse-Books (ABAA), DeLand, FL, Etats-UnisBlind-Horse-Books (ABAA)

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A propos de cet article

A mid-century promotional cookbook blending international recipes with branded advertising, issued as part of a series designed to promote grocery and household products through culinary engagement. This volume, focused on Italian recipes, reflects the growing American fascination with global cuisine during the postwar period, while simultaneously embedding consumer products directly into the cooking experience. The inclusion of multiple intact store coupons and product advertisements places the booklet firmly within the emerging supermarket culture of mid-20th-century America. DETAILS: +++ Title: Wonderful World of Cooking, Volume 2 Italian Recipes +++ Author: Ruth Conrad Bateman +++ Date: c. 1960s +++ Publisher: Sales-Up Systems Inc., Los Angeles c1960s +++ Format: Stapled wraps CONTENT HIGHLIGHTS: +++ 34 pages of recipes with accompanying illustrations +++ Italian-themed dishes including polpette and regional soups +++ Numerous intact store coupons integrated throughout +++ Advertising content featuring brands such as Stouffer?s, Beacon Wax, and Contadina +++ Promotional layout combining recipes with consumer messaging PHYSICAL DESCRIPTION: Stapled wraps measuring 5.25 by 8.25 inches. Illustrated covers with bright mid-century graphic design. Interior pages printed in black and color with integrated coupon panels. CONDITION: Bindings are secure. Text is clean; light age-toning. Moderate handling wear to covers. Coupons appear largely intact and unused. HISTORICAL CONTEXT ? Produced during a period when American food culture was rapidly expanding beyond traditional domestic fare, promotional cookbooks such as this served as both instructional guides and marketing tools. By combining recipes with redeemable coupons, publishers created an interactive relationship between the kitchen and the supermarket, encouraging brand loyalty while introducing new culinary trends. Subjects: cookbooks, mid-century American culture, advertising ephemera, food history, supermarket culture, Italian cuisine, promotional printing.…

N° de réf. du vendeur 21831

Détails bibliographiques

Titre
Wonderful World of Cooking ? Volume 2 Italian Recipes [Mid-Century Promotional Cookbook ? Coupon Edition]
Auteur
Bateman, Ruth Conrad
État de l'article
Very Good
Poids de l'article
0,5 livre
Catalogues du vendeur
COOKBOOKS, COOKERY, NUTRITION

Blind-Horse-Books (ABAA)

DeLand, FL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 1 septembre 2011

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Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 8 jours ouvrés2 à 4 jours ouvrés
Premier articleEUR 5,34EUR 11,08
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Blind Horse Books is a member of the Antiquarian Booksellers’ Association of America (ABAA) and adheres to its Code of Ethics. We specialize in travel, exploration, fine press, and documentary material, with particular emphasis on printed ephemera, maps, photographic archives, and institutional publications from the nineteenth and twentieth centuries. Our inventory regularly includes material appropriate for academic, library, and museum collections. We work carefully with provenance, condition, and bibliographic accuracy, and stand fully behind all descriptions and attributions. Items are selected with long-term research and collecting value in mind. Blind Horse Books is operated by Richard and Dottie Oates and based in DeLand, Florida. We have been active in the antiquarian book trade since 1999 and are members of the ABAA, FABA, IOBA, and the Ephemera Society of America. Building Your Great Collection, One Fine Book at a Time. …

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Travel, Exploration, Fine press, and Documentary material; Ephemera

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Blind-Horse-Books (ABAA)

FL, Etats-Unis