Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to impress, convince or persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to write, transfer ideas onto paper and edit them to achieve the best results. There is also invaluable information on the power of language, persuasive writing and presentation. Essential reading for every business person, it will help anyone write appropriately for their target readers and create documents that will achieve the desired results.

� propos de l?auteur

Patrick Forsyth runs Touchstone Training & Consultancy based in the UK and specialises in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: How to Motivate People, Successful Time Management, How to Write Reports and Proposals, Tough Tactics for Tough Times, Effective Business Writing and The PowerPoint Detox (all published by Kogan Page). He writes regularly for a number of business journals and for Writing Magazine, and devises and writes training materials.

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Description de la librairie

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