Writing & Speaking at Work: A Practical Guide for Business Communication

Bailey, Edward P.

ISBN 10: 0131434039 / ISBN 13: 9780131434035

Edité par Prentice Hall, 2004

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Synopsis :

For undergraduate and graduate courses in Business Communication.

Designed to help students improve their ability to write and speak with confidence in the world of work, this text focuses on the practicalities of contemporary business communication–giving useful, concrete advice that students can apply immediately. Shorter than most other business communication texts, it eliminates unnecessary theoretical matters and gets right to the core of real, on-the-job communication.

Quatrième de couverture:

The goal of Writing & Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This concise, easy-to-read text focuses directly on these two crucial communication skills. It offers students and professionals practical advice they can apply today and every day.

This third edition has been fully updated and provides the most up-to-date coverage of e-mail communication and computer presentation techniques.

New Features

A new chapter entitled "Writing for the Web" covers these key topics:

• understanding how viewers look at Web pages
• making your home page user-friendly
• making your content pages efficient
• making good design choices

You'll also find many relevant and up-to-date examples throughout the book.

Finally, a new Web site includes a concise summary of main points in each chapter and a short, interactive quiz to help reinforce those points.

Hallmark Features

• Plain English Approach: Teaches students to write and speak clearly and efficiently.
• Style: Promotes a more spoken style of writing—the standard for most businesses today.
• Organization: Focuses on presenting the main point up front.
• Document Layout: Explains how to create documents that look inviting and visually show the structure of the document.
• Speaking: Shows students how to design a presentation so it's easier to give—and easier for the audience to understand.
• Visual Aids: Emphasizes computer presentations—the up-to-date approach students must master to be competitive in the job market.

Détails bibliographiques

Titre : Writing & Speaking at Work: A Practical ...
Éditeur : Prentice Hall
Date d'édition : 2004
Reliure : Couverture souple
Etat : Good
Edition : 3ème Édition